24 Jul 2026
Ladies and gentlemen, Good day and welcome to the Q1 and FY27 conference call of Shimaru Entertainment Limited hosted by Valuram Advisors.
As a reminder, all participants online will be in the listen-only mode and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during the conference call, please signal an operator by pressing star then zero on your touchstone phone. I now hand the conference over to Miss Purvangi Jain from Wellrem Advisors. Thank you and over to you, ma'am.
Thank you. Good afternoon everyone and a warm welcome to you all. My name is Priyanki Jain from Valorim Advisors. We represent the investor relations of Shemaroo Entertainment Limited. On behalf of the company I'd like to thank you all for participating in the company's earnings call for the first quarter of the financial year 2027.
Before we begin a quick cautionary statement. Some of the statements made in today's con call may be forward looking in nature. Such forward looking statements are subject to risk and uncertainties, which could cause actual results to differ from those anticipated. Such statements are based on management's belief as well as assumptions made by and information currently available to the management.
Audiences are cautioned not to place any undue reliance on these forward-looking statements in making any investment decisions. The purpose of today's earnings conference call is purely to educate and bring awareness about the company's fundamental business and financial quarter under review.
Now, I'd like to introduce you to the management participating with us in today's earnings call and hand it over to them for their opening remarks.
We have with us Mr. Hiren Karda, CEO, Mr. Arya Chakraborty, COO, and Mr. Ashish Gupta, CFO. Without any delay, I request Mr. Ashish Gupta to start with his opening remarks on the financial highlights. Thank you and over to you, sir.
Thank you Pravangi and good afternoon everyone. And welcome to our earnings call for the first quarter of the financial year 2027. Let me first start by giving you some of the key financial highlights after which our CEO Mr. Jayant Gada will give you some operational highlights for the quarter under review.
Now for the first quarter of the financial year 2027, revenue from operations stood at approximately 1.132 crores, reflecting a 6% year-on-year decline. The company significantly narrowed its EBIDA loss to around INR 2 crores compared to INR 56 crore in the corresponding quarter last year.
Net loss also materially reduced to approximately INR 8 crores.
With regards to the new initiatives, expenses in the first quarter of the financial year 2027 amounted to around INR 20 crores. Adjusting for these investments, the EBIDA for executing operations for the quarter would have been around INR 18 crores.
The digital media revenues for the first quarter stood at approximately INR 56 crores, registering a year-on-year decline of approximately 17%. Traditional media revenues for the quarter were around 76 crores and up 5% year-on-year.
Now I would request our CEO Mr. Jain Gada to give you the operation highlights for the period under review.
Thank you Ashish and good afternoon everyone. This quarter marks an important milestone in our transformation journey, representing the quarter following the successful completion of the inventory charge off initiative that we embarked on nearly 10 quarters ago.
For the quarter under review, while revenue declined marginally, the EBITDA and PAT loss reduced significantly.
Digital revenue for the quarter declined by 17% year on year. select B2B syndication deals were deferred on account of geopolitical uncertainty coupled with the inherently lumpy nature of this B2B side of the business.
This was partially offset by healthy growth in our consumer business driven by fresh content, stronger audience engagement, and improved advertising monetization.
The traditional business registered a 5% year-on-year growth with the closure of select B2B licensing deals, which more than offset the impact of a subdued advertising environment.
Given the ongoing BARC blackout, continuing macroeconomic pressures and geopolitical tensions, the overall advertising outlook for our traditional business is expected to remain subdued in the near term.
On Shemarumi Gujarati, the platform acquired the Oho Gujarati catalog in April 2026, adding over 22 Gujarati original web series. We also released 10 new titles including during the quarter across movies, web series and plays, including the original web series Kajodu and the world digital premiere of the movie Jalebi Rocks. Other prominent web series released during the quarter include Vithal Tidi season one, Kadak Mithi season one and two and Cutting season one.
On YouTube, the flagship channel Shemaroo Filmy Gaane has passed 74.7 million subscribers, while Shemaroo Entertainment crossed 61.9 million subscriber milestone this quarter.
Across this across its entire portfolio of channels, the company garnered approximately 9 billion views during the quarter reflecting sustained digital engagement. On this indication front, the company became the worldwide digital and satellite distribution partner for Malayalam action thriller Katlan.
We are also very proud that our first AI powered brand campaign Kindness Badai Goodness received industry wide recognition winning the Baby Blue Elephant at the Curious Creative Awards 2026 and a bronze at the Good Ads Matter Awards. These accolades reflect our commitment to combining creativity with technology to build meaningful consumer engagement.
In conclusion, as you all know, it has been a tough couple of years not only for Shimaru but for the overall industry. Over the last few years, Shimaru has withstood the toughest times the industry has ever witnessed. In fact, the company has invested heavily during this period in its people, processes, and offering, thereby building a much agile and sustainable company for the future.
With that, I now open the floor for question and answer section.
Thank you so much, sir. Ladies and gentlemen, we will now begin with the question and answer session. Anyone who wishes to ask a question may press star and one on their touchstone telephone. If you wish to withdraw yourself from the question queue, you may press star and two. Participants are requested to use handsets while asking a question.
Ladies and gentlemen, we'll wait for a moment while the question queue assembles.
The first question comes from the line of Rehan Sayed Vitreen, that's it managers, please go ahead.
Oh yeah, good afternoon, good evening. So I have just two questions on the margin side. Uh despite your 5.6% declining revenue, EBITDA improved sharply to a loss of just 18 million from a loss of 55 million last year. So excluding the 196 investment initiatives, what would have been the normalized EBITDA margin for the quarter and more importantly
Excuse me, Mr. Rehan. Can you just repeat the question if your line is not very clear?
Can you just
Uh, sure. I just let him say my first question is around your habitat margin size.
Yeah.
uh this time 5.6% declining revenue, EBITDA improved sharply to a loss of just 18 million from a loss of 55.5 million last year. excluding if we are excluding the 196 million investment in new initiatives, what would have been the normalized EBITDA margin for the quarter? And what revenue threshold is required for the company to test and deliver positive EBITDA without reducing growth investment? This is my first question.
Clearing.
No, as we, uh, as Ashish shared in the opening comments, if we exclude the EBITDA, if we exclude the investment, the EBITDA would have been about 18 crores. Yeah.
So to the head and uh
And uh
Hello.
Yeah.
Yeah.
Yeah, so, uh, no, like, can I repeat?
Hello, like, can I repeat my question again?
And then that other question, I'm actually, your line is a little unclear, so I'm not able to fully understand the question. No, no, I have, I have.
No, no, I have asked that only that if I remove that 196 million investment part, so our EBIDTA loss is just ₹18 crore. So what would have been the nominal EBIDTA margin I'm asking for the quarter?
beta gain. Our EBIDA gain would have been 18 crores. So currently with this initiative, our EBIDA loss is 2 crores. Excluding this one this investment, our EBIDA gain would have been 18 crores.
Yeah, I was just asking on the future part like, what revenue threshold we have to maintain to deliver positive EBITDA without reducing growth investment. Yeah. This is my full question.
No, so, ultimately, it's it's not about that. I think it's essentially it is a content monetization. So as our content monetization is growing and we have been working on the parallelly in the last few quarters on a lot of operational efficiency. So it's a combination of that. So margin growth or margin improvement is combination of revenue increasing and cost reduction. So it's not only
on revenue side.
And also one is increasing revenue and obviously as Hiren said there is a reduction of cost.
But what is also important is the mix of the revenue because all revenues don't come at similar margins. There are some revenues which come at very increased margins. So there's also a mixed angle to it. So a lot of factors will be at play, but you know, we can't really put a number on terms of a threshold because maybe at some times the lesser revenue also may be may be profitable and higher revenue also may be not profitable depending on what is the kind of mix.
Right.
Okay.
I think that's interesting.
Okay, that's fine. I understand this part. And so like my second question is around your content monetization strategy. So like Shemaroo is one of the largest content libraries in India. So yet the revenue trajectory has remained under pressure over the last few years. So how much of the content library today remains commercially under monetized and what incremental monetization levels beyond additional libraries do you expect for material use to achieve productivity over the next few years?
Two uh
There are two parts to this. I think it's not about under monetization of the of the library. I mean, today with the kind of digital distribution that is available at everyone's back end call, you know, we have fully utilized our library and not only fully utilized, we have a large, I mean, today if we are generating as we have shared earlier in the call, 9 billion views for the quarter.
that shows that there is a very strong attraction of the content on the digital media side. So it is not about so rest assured that there is no under utilization of the content. Yes, there are two factors over here which are impacting. One is the fact that traditional media monetization has been steadily and gradually reducing over the last about two to three years. And of course that
has kept the overall monetization of the library at a, in fact, that part of the revenue stream has been on a degrowth side. But on the other hand, the digital monetization on various platforms like YouTube, Meta, or many other subscription-based platforms or international platforms, it has been on a growth trajectory. So it is actually even net of that.
Uh, the good thing I would say is that, uh, the content library continues to, uh,
I would say you know, connect and track well with audiences. So because of that, it has ported extremely well on the digital media side, on the digital front and some of our market content titles you know, like Welcome Jab We Met, Phir Era Pheri, etcetera, etcetera are top performers on the YouTube or in fact on most platforms that they are present on. So particularly
on the digital side in fact. So that is actually giving us a very good edge and a very good futuristic predictability of the revenue.
Yeah.
okay. And this last one more question from my side. So like in numeric term you have to give you have to quote some percentage for growing for growth of revenue and for going forward for next three years.
Next how many? Next three years.
Yeah, three, two, two, three.
So, I think definitely we are aiming at a double digit plus kind of growth. One has to see the industry context where traditional media has been degrowing and digital media has been growing. Recent growth of digital media has been roughly in, you know, low double digit kind of number. We are intending to, you know, outdo that by at least a couple of percentage.
points overall. So blended growth I think should, you know, we should be at, uh, the aim is to be at a more than, I mean, at a healthy double digit kind of a growth rate.
Okay, Okay Sir, Thank you. I will join you again next year.
Thank you.
And next question comes from the line of Tanmay Golecha with 361 capital P squared.
Hi, I just wanted to ask about three things in terms of the numbers. One, is there any debt reduction plan and if you could describe what that is going to look like? A guidance on when we can see a P&L profit and the revenue breakup for FI27 in terms of digital revenue traditional business, etcetera.
So, on the debt side, one second, I'll just go one by one. So, on the debt side, I think by the end of the year, so we may have you know, quarterly ups and downs and particularly given the whole geopolitical and other situation, there could be a little here and there around. But we definitely have a debt reduction plan for this year. Now how much it will be right now, it's very difficult.
difficult to say because you know, we started the year with this whole geopolitical uncertainty and that has kind of got compounded last one month with this mark blackout. So ratings blackout. So because of which definitely there is an impact on the traditional media revenue on the syndication side on many it has a secondary impact on the on on the traditional media or television linked businesses. But notwithstanding,
I think we are looking forward to a very healthy second half of the year because there is a festive season. There are a lot and lot of operational gains and the digital engine is firing quite nicely on the consumption side. So I think all of that put together I think I'm unable to give you an I mean it's no point that I give you a target or a number right now and then you know it doesn't
Hold by the end of the year, but we have a reduction plan. Uh, your second question was on profitability.
Profitability guidance hai.
Yeah, profitability. So, let's put it that way that given combination of the fact that digital media continues to grow along nicely and our content has ported extremely well on the digital media. I think that's a revenue stream and a cash flow that is steadily on an upward trajectory. And that combined with the fact that our overall investment plan for the last about almost three quarters.
has been significantly focused or pivoted towards the digital media and reduced from the traditional media. I think and the third point is the operational efficiencies that again we've been working on over the last particularly last three quarters or so. I think the results of all of that will be visible every quarter. I think, you know, we should be seeing an improvement on a quarter-on-quarter basis. Now, when it will tip into a profit, you know,
You know, it's difficult for me to pinpoint. Uh, let me, if I have to give a conservative view, the aim will be for the year to be EBITDA positive at least. And, uh, yeah, hopefully next year, hopefully, you know, I think we are very confident that next year we will be bottom line positive also.
Got it.
Got it.
Sorry, the revenue breakup, yeah.
So as I said to the previous caller also, digital we are anticipating or we are looking forward to a double digit growth rate and traditional should probably be flat to yeah I I would imagine it would be flattish.
Not a degrowth, so hence leading to an overall double digit kind of a
Top line growth chhe.
Okay, got it. Thank you. I'll get back to you and answer the other questions.
Thank you. Ladies and gentlemen, anyone who wishes to ask a question may press star and one.
Our next question comes from the line of Dhwani Desai with Total Capital Discovered.
I could have been So my first question is you know so we talked about the digital media focus and the overall buy increasing on the digital media side in last call. So because that segment is growing faster as an industry. Sir but if I look at the growth on the digital media side for our own business FY24 to FY26 we have grown at 90 odd percent.
So, how should we look at the growth in this business you know, given the scale or the size at which we are and content library that we have. Isn't it fair to kind of you know aspire for 20% plus kind of a growth? What are the challenges to grow at 20% plus?
No, I think as I was talking to the previous question also, the context here is
Uh, we are finally in an industry environment, right? So I may want to grow in a certain way and all of that. The question is that what is the underlying growth that the industry is offering me? And we are, our attempt is always to grow faster than the industry. Now, in the last 2 years actually, if you see the underlying growth rate has itself been low. So yes, we have not grown at that pace in the last
two years on the on that side. But there is also an underlying context because of various various reasons. Now we can, you know, go into some of those reasons, but the idea has been to be growing at faster than faster than industry growth rate. There's another angle to the whole thing is that growth at what cost is another question. So the idea for us also is to maintain a profitable growth rate and
Uh, not burnout. I mean, it's very easy for me to, if I take say example of Shemarumi. Okay, we can scale up by burning significantly more amount of money. Uh, we can scale up that number. But then, you know, that will burn a big hole on our cash flow and balance sheet. And, you know, few months or few quarters later or maybe a year later, we would ourselves scratch our heads and say that, you know,
is business worthwhile? Why are we investing in this business? Rather what we are doing is we have a strong belief in this business. We have a whole position with you know, very strong leadership and share of mind of consumer as far as the Gujarati entertainment is concerned. And keep building and bringing in more efficiencies. So balancing growth and profitability.
I think is an extremely important part of that, managing everything within the you know, available cash flow and balance sheet kind of a thing. I think that is the second consideration that will always be linked to growth.
So sir, is it again general our general understanding is and correct we are wrong but that you know let's say keep aside Shimaromi which anyway all the OTTs are kind of spending money and burning money there. But net of that the digital business is a high EBITDA margin business many of them do 25 30% plus kind of an EBITDA margin business. Is that a fair way to think about it?
So, it depends on what which part of the business value chain you are residing in or you're working on. So if you are in you know, in the consumer facing side at this point, no one is making money, right? So which is where Shemaroo is. Then there is a there there is a mid segment where you are owning content and aggregating and licensing.
content across across the you know industry wide kind of platforms. Whether it's Amazon, whether it's Shimaru, sorry, YouTube or Meta or many other even internationally etcetera. Now over there it depends on what is my mix of content. So if I have legacy content, my margin could be as high as 80-90% because the
The underlying cost is all written off, charged off, paid off, everything. But for what I acquire new, the margins could be, you know, zero, it could be minus, it could be marginally positive depending on whether I overpaid, overbid, or at what rates I have acquired. So the blended margin over there is again, you know, a function of what is my mix of existing or legacy.
content versus new kind of content kind of a thing. And then third part of this value chain is on the creation side. Where I you know there it's more you can say like what it was TV side of the things where you know it was a
Okay.
Production work for higher kind of a thing. So there there could be some fixed margin kind of business which could be in the range of between 10 to 15% or even 20% depending on who it is. So I think it's very varied. I wouldn't, you know, say it all depends on which side of the value chain you are playing.
Okay. Alright. So sir, is it safe to say that the YouTube part of the business is the highest margin business followed by syndication and followed by this kind of a work which we do on a kind of, you know, pre-approved basis? Is that a hierarchy wise that's a fair way to think?
I would, I would put it actually again based on as I shared earlier that the
Uh, what is the, what is the, uh, what is my starting point of the library ownership? What I have already, uh, paid for and charged off is highly profitable irrespective of whether it's on YouTube or on syndication.
And what I have freshly acquired, there is a cost I am bearing for that and whatever IRR etcetera I have worked on, I will, you know, kind of deliver based on that. So the again, whether it's YouTube or syndication, it doesn't matter. So even for us, for example, say I was talking of say welcome or something, where the the licensing, if I have licensed welcome to some, you know,
of some platform within India or internationally, etcetera, then the margin is significantly higher because it's already paid for. Same way, welcome on YouTube is also a higher margin, but not necessarily a new acquisition on either of these cases.
So Dhwani, I think I let me just put a bit of color to I mean I think what he is saying absolutely right. I think just to put a color to it. Margins depend on the the kind of content that we are we are monetizing. Whether it is through digital video or through syndication. The length, the duration, the length of the content till which that we have moneti that we have charged off or amortized, that is the basis on which the margins come. I mean if we are it's very it would be
we incorrect to say that YouTube delivers high margins. not about tomorrow if I acquire a content very recently of a new content. You know, and we put it on YouTube, you know, there is a, you know, which we pay for it. There's a there's a charge in in terms of what kind of IRR at which we have acquired it. It's not that the content is being, you know, acquired by us alone. There are a lot of other competitors in the market. So the pricing of the new content that we get on YouTube is is a competitive price.
of monetizing the older content which we have charged off to a larger extent. So it's a mix of a kind of content that we are monetizing rather than the platform, both on syndication as well as on YouTube.
Got, got, got very clear. I think I have more understanding to get, but I think probably that can happen offline. Uh, on the, uh, yeah, on the, uh, sir, on the new initiatives, I think we have guided that we will give it by more than 50% in FY27 compared to FY26. Uh, and I assume a large part of that will come because, uh, you know, the traditional media side, we will, uh, kind of, you know, contain our burn.
Uh, so does it mean that we are kind of scaling back and some of the channels will be kind of, you know, shut down, not renewed? Uh, you know, how will this come? And is this 50% plus reduction, uh, kind of on track for the current year?
I think Sunil yes you are you are you are you know you are on the right direction. Because as we said in the beginning right our focus on our investments whether it is not just money but in terms of all our investments whether it is you know AI you know work or people investments everything is towards the new you know digital business. So the new initiatives on traditional is obviously something which will get scaled down now whether it is in terms of channels
you know, rationalization or whatever that we will come to know as we go ahead. but you know, for example, new creation of content is something which, you know, we have already scaled down a bit a lot in the traditional business. While the new creation of content is getting, you know, new creation acquisition of content is getting, you know, dialed up in the digital business. So yes, a movement more towards that as we go forward because, you know, of the kind of stresses that we are already aware of.
And to their second part of the question, yeah, I mean, as of now, we are on track to, uh, for, for what we have. We are well on track. Yeah, in fact, we are well on track for that.
Yeah.
You are welcome to the web.
Thank you.
Our next question comes from the line of Chirag with Keynote Capitals Limited. Please go ahead.
Thank you for the opportunity. I have joined I've joined the call late, so if my questions are repeated, please bear with me. Sir, I just wanted to understand, as now our rationalizing of inventory has been completed and this is a new normal.
Uh, at an at an at a run rate of 600 crores top line today, we would be roughly making 50 crores to 60 crores of EBITDA. And if I'm not wrong, we have to service a service and interest expense of about 30 to 32 crores roughly on an annual basis. Uh, so just want to understand, uh, is this understanding correct about how I'm looking at it right now? And down the line as we would be spending more on content,
That would be the real kicker for the future revenue growth.
as okay so you joined a little late. we were talking about the margin profile discussion on. So basically without giving much more color essentially you know the it's not at this point it is I would say it is not exactly one to one linear correlation of top line to margin. I think there are three four factors at play here.
First is the fact that all business that we do or every content is not necessarily similar or same EBITDA margin. So our focus is to, you know, juice out and mine more and more of the content which is already paid for and charged up because that adds the highest amount to the EBITDA overall margin.
Second driver is on the cost side which is where over last two three quarters there has been a significant you know operational efficiency drive and and you know we we should see the impact of that over the next few quarters as we go along. The quarter by quarter improvement on that should be visible. So it's not a straight line answer but
Uh, yeah, I mean, ultimately at some point we have, we hope to far exceed the kind of numbers you're talking of.
got it. So, one thing I would like to understand is on the new initiative that we are taking related to the OTT platform. If I am able to understand the initial business curve where we spend a lot on tech, where we spend a lot of employees, the initial spends that take place. It takes certain five years time span if we continue to build a new inventory on the platform and always new inventory is something that drive the newer subscriptions and continuous form of subscriptions on the on on the OTT platform.
Just wanted to understand as per you as you have started it a little a couple of years back on on on on OTT specifically. So what will be the time span for us to achieve?
Normalize tax spends and normalize employee spends to achieve a break-even level on the OTT platform specifically.
Hello. Ladies and gentlemen, the management line has been disconnected. Please stay connected while we stay connected.
Hello Lady
Ladies and gentlemen, the management line has been connected again. Over to you, sir.
Hello.
Hello
Yeah, sorry Chirag, you were asking and I, I don't know what happened. Somehow it got discussed.
No, I'll I'll repeat my question. My Yeah. So this question is specifically sir related to the OTT platform I'm trying to understand. This business has its own initial curve where we spend a lot on tech, a lot on employees to deploy the platform and there is a huge initial CAPEX required to set this up. However, this this additional cost keeps on reducing with time. So build and content is the real driver for
of the newer subscription that comes on platform. Uh, so just wanted to understand as per you, how long will it take for us for this bigger CAPEX to keep on happening on the platform? And when can we look or when can we think about that this platform will reach to a break even level?
My answer is
Okay.
Okay, uh, so two kind of, uh,
Correct, you're understanding a little bit. Uh, a lot of the spends are actually, I would say, variable in nature and they are ongoing. So tech, for example, yes, there is an initial build out, but then there is an ongoing, ongoing improvement. Every day, every, literally every day, every week there is some new, uh, you know, integration, some payment gateway, something, some new feature, something or the other is kept. So there is a constant, uh,
and that's just one example. The team that works on it, the customer service, etcetera, etcetera. All of that is a continuous op-ex kind of nature. Content investment also once, so thankfully we had a very good starting point. In fact, that was our right to win. You know, at the starting point on Gujarati. So it was not any significant CAPEX to begin with, but on an ongoing basis, there is a content investment as we shared even.
Last quarter we have, you know, released on this movie web series and we acquired the Oho library etcetera etcetera.
So firstly, to correct the understanding, the that is one part. Coming back, the larger two spends on this business are around customer acquisition and content.
Uh, so you know, the customer acquisition cost or CAC, as you may call it, which is a combination of ATL above the line marketing as well as performance marketing, um, you know, for on from a sales point of view, that's one large part of the
revenue, sorry, one part large part of the cost and content is the other large part of the cost. Now, how does this business take shape in the way forward? I think what is important is that how are we shaping up in terms of capturing the lifetime value of a consumer. So if we are able to, for example, build the lifetime value. Now for that what we need to do is essentially
keep, you know, pumping good quality content.
and make the consumer come and consume more and create it make it a part of his daily habit, daily regular routine platform that the consumer keeps visiting because then the loyalty and the lifetime value kind of gets captured. I would say as far as Shemarumi is concerned, we are actually at a in a very, very good position with the Gujarati audience. In fact, we are probably one of the very unique
Lee
placed platform which runs a two year plan. I don't I haven't seen a two year plan virtually anywhere I don't think any other platform in India offers a two year plan. We offer a two year plan and we have a decent uptake on that which shows that the the consumer trusts the brand.
A and is willing to put in money for 2 years and B trusts the fact that today while there is no visibility, right? I cannot tell the consumer that in December I'm going to give you this content and next March I will give you that content, but he trusts also the fact that we will curate and offer formidable and useful content for which the consumer is willing to pay today for 2 years. I think that is a very big, you know.
Thumbs up for us in this journey which gives a lot of consumer, which gives us a lot of confidence and the consumer believes in us. So, you know, finally,
The profitability will be based on are we able to bring in more renewing customers because the cost of acquisition kind of is not applied for the renewing customer than our cost of acquiring fresh customers. And you know, while we haven't reached that point yet and it is still some time away. I would imagine we are at least about two years away from that point but so would most other OTT platforms be.
is what my sense is, but you know, the kind of love that we are getting from the consumer on our platform, the kind of renewal rates or the kind of traction on and the kind of common
I would say reference to Shemarumi for Gujarati amongst Gujarati consumers that it has become a default consume you know Gujarati entertainment platform for the consumer. I think that gives us a lot of confidence that we are doing we are on the right track, we are doing the right thing. And yeah, I mean,
That's that's how I would put it.
Got it. So it totally makes sense because our background was allotted to the earlier Gujarati movies. We are penetrating towards that. what I was able to see that if I look at the regional context specifically Indian market, South Indian markets related to movies and all are a big chunk to to the overall growth in this Indian movie space, which does not get really highlighted growing at 20 plus percentage if I'm not wrong that this particular industry.
just wanted to check this thing. Are we started providing the data related to DAUs, MAUs, paid or total subscribers that are there on our platform?
No, no, no, no. We have not been and I I we at this point at least we don't intend to. In fact, most of the platforms have globally also they have stopped giving a lot of this data on a regular basis because everyone's realized that you know, it's a wrong metric to singularly look at. There are many, many more factors that drive the health of a platform.
Okay, and and can we know that what kind of revenue the platform is bringing today?
Sorry, as I said, unfortunately at this point we are not.
So I think, you know, I think we should understand that, you know, real first of all, don't give out any of the numbers on Shimoga. Okay.
Okay.
But it is on a very strong revenue trajectory. Uh, is all we can say. Uh, strong double-digit revenue growth trajectory, growth trajectory, and it has been for quite some time.
and as Hiren said, you know, we can it's a it's a we are a fully S-Word platform. So hence further scale can be achieved, but we have to be very we are very prudent about the kind of burn that we that we also do. So we wanted to grow in a healthy way. And on your profitability question, I'll just add one small thing is that the objective here is to build as big a permanent life base as possible.
And once that is there, keep giving as good a content as we can. Keep the consumer experience high so that the churn is minimized. Once the churn gets minimized, the route to profitability is to build a significant base and then to reduce the churn. That's the route to profitability and it is some distance away but we are at it.
I understand. Will it be fair to assume that once we achieve a certain size like 100 crore for the OTT OTT platform then then only we will start at least having the broader revenue numbers for the for for this service.
Sorry, your voice cracked.
Yeah, I was just trying to understand. Uh, it is fair to assume that, uh, currently we are on a growing stage, we are growing in double digits. But, uh, generally after achieving a certain size, generally companies start giving out the numbers. Like, uh, like if we are reaching, uh, let's say a mark of 100 crores, then and then only we will start providing the OTT platform revenue numbers at least on a separate basis. Till then it would be like it is better to not, uh, get it out.
Chirag, it's too early to speculate, I think, right? You know, take it as it goes.
And uh,
Fair enough. Just one last question from my side. What I was able to see is that if I look at a longer term picture of the YouTube views that you probably give through a particular line chart, I was able to see that it has roughly become flat for us. So any particular reason that you are finding that that is the reason that the views on a daily basis, on a quarterly basis have become flat on YouTube for us or is it like once the additional content will go online?
On the platform, we can expect this to continuously increase.
So YouTube, so while whatever you're saying is that, so YouTube views have a lot of components to it, you know, while yes, our views remain very strong, you know, at a 9 million in the quarter as as we said. Views keep going up and down to various you know, phenomena which is it is finally a another viewership platform compared to everything else, right? So there is a seasonality attached to it, depends on what kind of events are happening around it and there are various components around it, right? So it is it has there is a there is a Hindi
content, there's devotion, various categories, right? On the categories that we play, we see significant, we see good, good traction on our on our views and we also look at something called the viewership share. Our viewership shares have been very strong. at an overall platform level, the the platform views keep going up and down and we keep riding that wave and we keep looking at our viewership shares which which are which which remain very strong and very good. So it's not something which we are concerned about. we keep
looking at it, obviously there's a very sharp focus to it. We keep adding content to it. There's a lot of content addition which has happened in the quarter which will keep seeing its, you know, output in terms of better views and which will convert into revenues in the coming quarter. So it's not something which is which is a big worry as of now.
Okay.
Got it. And any updates? Thank you, Chirag. I'm sorry to interrupt you, but you may please reach out and thank you for more questions.
Thank you, Chirag.
Thank you.
Ladies and gentlemen, in order to ensure that the management will be able to answer all the questions from the participants, we kindly request you to please limit your question to two questions only per participant. If you have a follow-up question, please rejoin the queue.
Our next question comes from the line of Dhwanil Desai with Total Capital. Please go ahead.
Hi, thanks for the follow up. you know, if I look at a very longer term trajectory of Shimaru, it has moved kind of the margins have oscillated between, you know, 29, 30% on the positive side to, you know, negative side 30%. And we have no way to understand what is the steady state margin because the business max also has gone a shift to a very different level. We have kept on investing.
through P&L. So how should we think about margin because this quarter, you know, we did around, you know, net of new investment we did around 14% margin. Now going forward as we look at next two years, should we assume steady state margin of 17, 18% because there has to be some benchmark, right? We can't be oscillating between, you know, two extremes. So what is the steady state margin profile that you guys are thinking?
is appropriate for the business that you would build in next 2-3 years.
I agree with you and net of I mean so you know all the points that you made are very valid that you know one is the fact that there has been a significant shift over the years in the in the revenue mix itself in terms of you know traditional to digital. And at the same time the investment has continued. We
If you ask me personally and I think at at a company level, you know, coming out of a couple of black swan events like you know, the BARC blackout or the geopolitical kind of situation and all of that. You know.
Then, then.
Uh, you know, considering all of that, I think, uh,
We have been able to manage margins at a still at a decent level. Are we satisfied with this? Definitely not. I think our intent is to move significantly higher on the margin. And which is what I was referring to earlier that you know, we will there's a lot of operational changes, there's a significant you know, dialing down doubling down on the digital investment and all of that. So which will ultimately yield to
to a higher better margin improvement. I think if I see a 2-3 year perspective, I think definitely upwards of 20% EBIT dash is something that we should aim for. I don't know whether we will be able to achieve that or not, but definitely something that we would aspire for for that. One small clarification is that the negative margin that you're talking of is primarily on account of the accelerated
Uh, charge off of the content. But otherwise, as far as the core business is concerned, it has, you know, always been on a positive margin trend.
Hello
No, I get that point, sir, but the reported basis, all those things, the charge of the new investment, all those things.
investment all those things.
So,
So I'm saying, I'm saying from, uh, there are so many moving parts there.
I'm saying.
Thanks a lot.
I started my agreement with . No, no, I am no, no.
to my point.
No, no, I am no, no, no. No, I understand. So I'm just clarifying that the 20% number that you're saying is on the reported basis, right? Net of investment, everything. That's the expectation.
I think let's currently not split hair for that right now but I'm thinking supposed to say that aspiration should be of a significantly higher margin. We have already been there always, you know. So it's not that we can't go there. It's just, you know, we have there are tectonic shifts that we are all, you know, adjusting to and I think we should come back because again to repeat back what I said earlier our content has is tracking extremely well on the digital front. So the library that we have in the
is, you know, totally digital ready or digital, uh, you know, kind of, uh, tracking.
Right?
Dhwani, this is Orgo here. I think, you know, while the point which you have said is very valid, in terms of the last two, three years, you're talking about whether the margins are varied from 30 to minus 30 and all that. I mean, you're right. But if you have been, and since I'm sure you're tracking the media world, the media industry last two years and today are two different industries, right? I mean, I I'm sure you're aware of that. There was a very large component of traditional TV business, which is which is
drastically coming down quarter on quarter and today the you know the you know all reports with that you know all FICCI reports everything is there out on the in the public domain. So the business model of the media world has changed. And we are also going through this change. Of course there was an additional impact of the you know charge of which you know has which you are all aware of. And hence the new model of the business is the focus is completely on digital but the margin structures are very different from what it used to be in the traditional business. So it's
shift happening in the business and we are aligning ourselves to it. When will we achieve that aspirational double digit 20% EBIDA number is a is a point of debate but we are on the way. also all I can say. whether it will happen about this year or next year is is something you know as parents is splitting health but that the traditionally they're moving towards that. But the difference this are very different from what it was to what it is today in the industry.
Correct Correct
point taken sir, point taken. My last request sir. Sir, there are too many things which are not disclosed and hence very difficult to figure out. you know, from as an analyst perspective, you know, how the business is moving, how the numbers are panning out across segments. I think slightly more disclosure or more granularity will be very, very helpful. That's my only request.
Okay, while so I mean, we are fully committed to you know, higher standards of disclosure. We have in fact if you see, we have added a lot of color over the last few years to the overall disclosure. But happy to understand more offline and see what we can provide out of that. You know, if it is easily doable, we have no problem in sharing that.
Sure.
Sure sir, sure. Thank you.
Thank you. A nice question comes from the line of Akshay Darji, an individual investor. Please go ahead.
Yeah, hello, good afternoon. Am I audible?
Yes, yes.
Yes, yes.
Sir, my question is on inventory which has been reduced over previous quarters. Are there any remaining write-down rates or further content rationalized plans?
No, now we are in a normal charge of cycle. So whatever as per consumption, as per our policy, that is being charged off accordingly.
Okay, and what is the date, as on date?
So we are at 300 crores. No, we closed the quarter at 311 crores.
And what is the inventory around it?
Inventory, we closed the quarter at ₹348 crores.
Okay, one last question. Shemaroo means Gujarati, like the recent content release. What was the incremental subscribers and PRPO impact from this release quarter one?
I can't hear you, Akshay. Can you please be more clear or come on a better, more clearer line?
Hello
Hello, my question is like a recent Gujarati Shemaroo Main content release. What is the incremental subscription and benefit from this release with Quarter One?
So as we just shared in the pre to the previous question that we are currently not sharing any data on Shimaruni. So we can unfortunately we cannot give any details further on that.
Thank you.
Hello.
Our next question comes from the line of Chirag from K Note Capitals Limited. Please go ahead.
Yeah, thank you for the opportunity again. Sir, just one thing I wanted to know, YouTube Shorts, is there any update related to monetization policy changes related to YouTube?
Uh, uh.
You can be a big driver.
Chirag while, you know, as part of the overall ecosystem on on YouTube, there is a there is a movement, you know, has been a movement towards shorts for quite some time and we are also adding that. We have significantly put our content also in form of shorts. But in terms of the monetization, there has been no movement. It is still it is still monetization is still not happening to the kind of extent that one had assumed.
It's not really, uh, the needle has nearly not moved.
So I just wanted to check because if I'm not wrong, it was expected it was expected that on July 26th this month, there there was some sort of an update to be coming from the YouTube side. If I'm not wrong.
Uh, we are yet to have yet to.
I mean it's possible but at this point in time from what we understand the focus for YouTube actually is on actually on the other end of the spectrum which is on connected TV which is on the long form content and actually I think you had asked earlier about the views this thing on YouTube. I think the while the views are what they are I think we our focus has actually been on driving
significant consumption on the connected TV kind of platform which is a which has significantly better monetization. So finally, you know, it's more than views I think finally, you know, your revenue per view or monetization metrics are far more important and that's what really our focus has been around. So, so shorts is on one end of the spectrum but long form content
On connected TV consumption, I think that's really where YouTube itself seems to be focusing significantly as far as the monetization part is concerned.
Got it.
Yeah.
Got it, no, fair enough. Thank you, sir. All the very best.
Thank you.
Thank you. Next question comes from the line of Ronak Pathak, an individual investor. Please go ahead.
Yeah, good afternoon, sir. So what is the
So what is the performance of fast channel APST fast channels and you either you say that connected TV channels that two channels you are operating like Simaru Bollywood and Simaru Filmy Gane and this is one of the segment which is increasingly attracting advertisers. So please can you enlighten me regarding this means companies design plans future how this is evolving and how it will evolve.
All those are stuff I want to know that.
So basically, uh,
As I just shared towards the end of the last question was about connected TV. So there are multiple ways in which you know, the connected TV the audiences kind of consuming content in multiple ways, either through an on-demand kind of a thing or through a linear channel or through OTT you know, on the connected TV or many such.
manner. Fast is one such way. and fast while it has it has a certain amount of monetization happening. in terms of the fast ecosystem globally it has actually been degrowing in the last I would say about almost 18 to about about 12 to 18 months it has been degrowing. so you know there was a point when there was a
Huge number of fast channels up there and that number has shrunk significantly now globally. In fact,
We also to begin with had more channels. We also have shrunk it down to two channels. so yeah I mean we continue to participate in it. It's still not scaled to what promise it held at the beginning of the at the early stages. in fact you know, so we are kind of tracking and monitoring it. We you know, are participating to understand and keep our keep track if it scales we will.
scale up and we have all the wherewithal to scale up but you know if it doesn't scale we'll scale back. So currently I would say it is still at very early stages more experimental stage of monetization.
Okay, okay sir. Sir, regarding digital segment, there is also means some OTT apps are also focusing on short dramas. There is significant growth in short drama drama. Sir, are you planning to get into that that segment? Because sir, short drama ad spend have roughly surged 400% in India's subcontinent.
Ronak, yes, I mean micro drama is something which has seen a lot of explosion especially in countries like China and also is happening in India. It requires a different kind of tech enablement on your OTT app which we have completely we are on board with that. We are also looking at this segment but you know while there is a lot of consumption growth in short form but monetization is still something which is which is still a bit of a question mark. So while we are
keeping ourselves and why we have kept ourselves technically ready in the back end and we are also investing in some kind of experimental stuff. But to press the pedal on that, we'll take some time unless we are very sure about what is happening on the monetization front of short form. But yeah, it is it is something which is globally expanding and we are constantly looking at it. We have kept ourselves technically and technologically capable to
accommodate micro dramas in it, but not yet gone full throttle in terms of acquisition of content around it.
Means, means when you will see a significant boom, then you are ready to go in this segment.
There is one thing.
Yes, morning location.
Sorry?
Means, uh, if you see significant growth in monetization, then means you will definitely jump into this segment.
Yeah.
Yes.
Okay.
Okay, okay. And sir, and sir, there are two more questions, sir. Sir, that have all our TV broadcast channels like Sinarumi, Sinarumi Marathi Bana and Sinarumi Joth has achieved the break even point. Means that is to be that they all are, they have all have become profitable individually.
Uh, no, first of all, there is no PV cable called Shemaroo Me. There is one Shemaroo TV.
No no Shimaru TV Shimaru TV
Shimaru TV, Shimaru Umang. So as a as a portfolio as we have talked about right in the beginning, you know, since we are completely in free dish, you know, our monetization of the channels are completely dependent on advertising. And advertising over the last couple of year, I mean consistent in over a long period of time, the overall advertising market has remained subdued and while the monetization has been steady, but in some channels the monetization is not good enough.
to make it up EBITDA break even business. And since it is an add add add led add led business for us till that advertising environment really improves, you know, that is, you know, that is where we are some way off in some way off in terms of profitability and we are keeping our investments hence prudent and controlled in that business. And which you heard at the beginning of the call.
I don't know whether you listen to it, our investments around traditional new initiatives have been paired down significantly.
Thank you.
Ladies and gentlemen, this is the last question for today. I now hand the conference over to the management for closing remarks. Thank you and over to you team.
Thank you yeah. So thank you everyone for participating in today's earnings call. I hope we have been able to answer your questions satisfactorily. If you have any further questions or would like to know more about the company, please reach out to our IR manager, Valorem advisor. Thank you and looking forward to seeing you all next quarter. Thank you.
Thank you so much, sir. Ladies and gentlemen, on behalf of Shimaru Entertainment Limited, that concludes this conference. Thank you for joining us and you may now disconnect your lines.