- Business model
- B2B designer, processor and supplier of hallmarked gold jewellery. The Company operates in 22 karat gold jewellery processing, job-work and trading, processes customer-supplied material into finished ornaments and also trades silver ornaments, 18 and 20 karat gold jewellery and gold bullion. (p.25)
- Revenue drivers
- Revenue is predominantly generated from vaddanam, CNC machine cut bangles and other jewellery products. In the six months ended September 30, 2025, vaddanam represented 46.96 percent and CNC machine cut bangles represented 37.71 percent of revenue from operations. (p.28, 203)
- products
- Vaddanam, CNC machine cut bangles and other products including gold and studded jewellery, gents kada, vanky, dandpatti, gundlamala jewellery, kangan, earrings, mangtika, maatil, champasaralu, jada, rings, precious stones, pearls, flat diamonds, cubic zirconia, gold bullion and precious beads. As of November 30, 2025 the portfolio comprised 14 products and over 76 SKUs. (p.197, 206)
- Customers & concentration
- As of November 30, 2025 the Company had 315 customers comprising 43 jewellery retail chains and 272 standalone stores. Top 10 customers contributed 70.74 percent of revenue in the six months ended September 30, 2025, 63.27 percent in Fiscal 2025, 67.36 percent in Fiscal 2024 and 71.55 percent in Fiscal 2023. Customer names are not disclosed as commercially sensitive. (p.28, 218, 346)
- geography
- Operations are primarily in Telangana, Karnataka, Andhra Pradesh, Tamil Nadu and Kerala. Southern India contributed 98.26 percent of revenue in the six months ended September 30, 2025, 98.33 percent in Fiscal 2025, 99.55 percent in Fiscal 2024 and 99.49 percent in Fiscal 2023.