Purple Style Labs Limited

listedRefreshing

NSE · Source: NSE

DRHP26 Aug 2026completed
RHP24 Aug 2026completed
Price band24 Aug 2026completed
Opened31 Aug 2026completed
Closed2 Sept 2026completed
Allotteddate not on filereached, date not recorded
Listed7 Sept 2026completed

Price band

₹546–₹575

Issue size

—

Fresh issue

₹660 Cr

Offer for sale

—

GMP ₹-10 (-1.74%)grey-market · 46 days ago

What the company does

Business model: Retail of womenswear, menswear, jewellery, accessories, kidswear and allied offerings through the Pernia's Pop-Up Shop omnichannel platform, combining online channels with physical Experience Centers. A portion of orders are back-ordered and customers pay upfront before later procurement and delivery. (p.109, 177, 179)
Revenue drivers: Key operating drivers disclosed are Total PPUS GMV, order count, PPUS AOV, Experience Center sales, online traffic, product and Designer Brand mix, repeat customers and international sales. FY2025 PPUS AOV rose to ₹56,106.44 while Total PPUS GMV fell to ₹5,883.10 million. (p.120, 177, 179, 180)
products: Womenswear, menswear and others including jewellery, accessories and kidswear. As of March 31, 2025 the platform had 211,727 SKUs from 1,312 Active Designer Brands. Real jewellery was introduced in 2024. (p.176)
Customers & concentration: FY2025 had 70,651 customers. The top 10,000 customers were 14.15% of customers but generated 58.20% of Total PPUS GMV. Repeat customers were 28.05% of customers and generated 30.80% of Total PPUS GMV. The DRHP states no significant dependence on a single or few customers. (p.180, 343)
geography: FY2025 Total PPUS GMV was 71.62% India and 28.38% international. International GMV comprised US 16.55%, UK 6.28% and rest of world 5.55%. Revenue from contracts with customers was ₹3,281.58 million within India and ₹1,617.51 million outside India in FY2025. (p.182, 302)
Industry structure

KPI	Value	Period	Pages
Revenue from operations	FY2025 ₹4,899.09 million; FY2024 ₹5,043.73 million; FY2023 ₹3,691.93 million	FY2023-FY2025	120
Gross Profit Margin	FY2025 42.06%; FY2024 41.02%; FY2023 41.85%	FY2023-FY2025	120
EBITDA Margin	FY2025 8.57%; FY2024 6.27%; FY2023 0.59%	FY2023-FY2025	120
Net Working Capital	FY2025 ₹798.49 million; FY2024 ₹430.82 million; FY2023 ₹134.27 million	FY2023-FY2025	120
Cash Conversion Cycle	FY2025 123.57 days; FY2024 69.09 days; FY2023 45.28 days	FY2023-FY2025	120
PPUS No. of Orders	FY2025 104,856; FY2024 136,622; FY2023 117,999	FY2023-FY2025	120
Total PPUS GMV	FY2025 ₹5,883.10 million; FY2024 ₹6,218.01 million; FY2023 ₹4,660.94 million	FY2023-FY2025	120
PPUS AOV	FY2025 ₹56,106.44; FY2024 ₹45,512.52; FY2023 ₹39,499.84	FY2023-FY2025	120
Repeat customers as percentage of total customers	FY2025 28.05%; FY2024 22.29%; FY2023 18.86%	FY2023-FY2025	180
Average PPUS GMV per customer	FY2025 ₹83,269.82; FY2024 ₹67,096.98; FY2023 ₹59,023.17	FY2023-FY2025	180, 182

What the company does

What the company does

Key performance indicators